Providing support, inspiration and networking for mid-career professionals.


"Make each day your masterpiece."
- John Wooden

Friday, September 30, 2016

Tony Luna Creative- Update- 9-30-16

The following are the headlines of this month’s emails sent in by our friends who are creating and evolving their own meaningful careers. Read on and fuel the fires that burn within!

-Our September SchmoozeFest was a Schmash Hit! We had a wonderful turnout and lively discussion ranging from protecting your intellectual property to how to attract new business. The discussions were followed by a spirited networking session providing introductions with a little deal making thrown in. Mark your calendars now for our next planned SchmoozeFest event on Thursday, January 12 from 6:30 to 9:30 at the ArtCenter at Night South Campus building 950 South Raymond Avenue in Pasadena.

- The new term at ArtCenter at Night has gotten off to a great start with the seven wonderful members of our Crafting a Meaningful Career-Part One class. And we have two energetic enrollees taking Parts Two and Three to help them grow the concepts.

- Soren Petersen announces his new position as Dean of Academic Affaires at Niels Brock CIBU, located in San Diego. Congratulations Soren and thank you for being such an important part of our SchmoozeFests and for introducing us to the wonderful world of analytics and entrepreneurism. You are the best and the California International Business University is fortunate to have you!

- Robyn Stark has started a new business and she is the perfect one to make it happen! She has started Intote.coa travel blog with tips, hacks, and inspiration for couples and young families.” Since going on her honeymoon she discovered a niche in the marketplace to provide information for travelers who are looking for that unique getaway experience. Include her in your travel plans and have a memorable time through!

- Jennifer Julian lets us know that the deadline for the Fulbright National Geographic Digital Storytelling Fellowship grants is October 11. As a former Fulbright recipient herself she encourages anyone interested to look into this incredible opportunity to enhance your creative experience.

- Ulrike Kerber has some interesting comments, worthy of being passed on, regarding the importance of understanding the necessity to be a good business person in a creative field. Her comment, “I think that designers have to learn more about how to run a business”
reminds us to do what we can to teach business issues in our arts education programs. If you feel she is on to something don’t hesitate to contact her and give your her your suggestions. She has been a proponent of good business practices and would appreciate hearing from you.

- Art Center and One Colorado Art & Design Open Market are offering an opportunity to members of the ArtCenter community to exhibit and sell your work at the Art & Design Open Market scheduled for Sunday, October 23rd, 8am–3:00pm. For more information click on the Tony Luna Creative- Update blog link. Good luck!


Those were the headlines, now here are the extended inspirational stories of the accomplishments of our creative community members:

- Soren Petersen, PhD- “Greetings, Trust you are well and have enjoyed the summer. We have just returned from a wonderful time in Copenhagen where I taught two separate five-week courses at Copenhagen Business School. Last week I began my new position as Dean of Academic Affaires at Niels Brock CIBU (California International Business University), in San Diego, responsible for building capabilities within Design, Innovation, New Entrepreneurial Ventures and Big Data Analytics.

Yours sincerely,”



- Robyn Stark, Founder, - a travel blog- “Hey Tony, Great to hear these updates on former students! I don't know if you remember me, I took your class a couple of years ago and have since worked with a tech school called General Assembly where I picked up all the skills I needed to finally launch my own site. is a travel blog with tips, hacks, and inspiration for couples and young families! I'm now working on this full time and looking forward to sharing with the community in the next update you send out! I'd love to have members subscribe, follow us on any of the below social channels and/or provide any suggestions for content they'd like to see to me at

Here's our social channels:
Facebook: In Tote Page
Instagram: @intoteblog
Twitter: @intoteblog
Google+: In Tote Page

Thanks Tony!
All my best,"


- Jennifer Julian, Actress and Motivational Speaker, Member of the current Crafting a Meaningful Career—Part One class- “Hi Tony, Hope you are (doing) great! Just wanted to forward this in case you or anyone you know of is interested in applying.  The deadline is Oct. 11 and speaking as a former Fulbright recipient, the Fulbright folks don’t mess around with applications so it would be wise for potential applicants to start now.  It would be an AWESOME experience!
Take care,”
Jen Julian


Ulrike Kerber, Designer, Creative Director—Viva Design- “Dear Tony, I have lately been studying on how to coach/mentor better and teach something meaningful to give students something bigger and better than just merely software tricks. is an incredible resource, where I found a video by Chris Do from design studio Blind who talks about "Embracing Change", that resonates with me! "Stop being a graphics person, because design is much bigger than graphics".

In the end of the 90s (and beginning 2000s) there was a lot of money in the entertainment/post business and freelance designers in LA charged $700-800/day.  Back then we even hired talents who were more than $1000/day! Well, times have changed and budgets went down, client's expectations remained high and freelance designers still try to charge the same. This upward pressure from freelancers and downward pressure from clients still creates a big challenge. Many post production and design companies closed their doors because of this. And a lot of designers sing a nostalgic, whiny song, how things used to be better in the past...bla, bla ( I sing that song too:)

Instead of complaining about the ongoing challenge, which is all too easy, I like to see these pressures as a catalyst for change. I do things a bit different now, compared to maybe just a year ago, and I am actually glad for the change. I offer a more flexible approach, to work with clients together in a different way and sometimes I offer clients to come into my office and work with me hands-on... or I go onsite, if it helps to be more directly available. This reduces the time and therefore budget and also the stress of possible misunderstandings. I also use other tools and resources now: from stock music to voice over sites, graphic elements, motion design and website templates, global outsourcing... everything is available, affordable and customizable. This again makes design easier and more cost effective. It is all about resourcefulness. I like to do projects from concept, design strategy design to completed branding. It is possible to stay in smaller budgets when parameters are set right and expectations are managed. ...and when the relationship between designer and client is honest and authentic.

I think that designers have to learn more about how to run a business. The design school where I studied, never offered a single biz class for artists, designers, photographers!  Business practices are an important subject matter, if you want to survive doing creative work and not working at the post office to finance your creative hobby.
With that in mind...back to work, there is much to learn!

create. love. inspire

Ulrike Kerber
creative director, Viva Design Inc.
p 310.466.1154


Well there you have it. Those are some of the amazing things these incredible artists in our creative circle are creating. Please continue to support the members of our creative community as they design meaning within their careers. Thanks to all for their informative and inspiring contributions.

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Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately once a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and design, and, as always, stay in touch!



Tony Luna Creative
A Creative Consultancy
819 North Bel Aire Drive
Burbank, CA 91501
Home office: 818-842-5490

Adjunct Professor: Art Center College of Design
Contributing Consultant to "Bokeh Magazine, The Art and Life of Photography," an online magazine for the iPads and iPhones.
Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press and
"Mastering the Business of Photography: What the Pros Do When They Are Not Taking Incredible Photos" Skyhorse/Allworth Press

Providing support, inspiration and networking for mid-career creative professionals

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