Providing support, inspiration and networking for mid-career professionals.


"Make each day your masterpiece."
- John Wooden

Sunday, August 24, 2014

Tony Luna Creative- Update 8-24-14

Synopsis of what is new in this Update:

- Our next SchmoozeFest is coming up in less than two weeks, Thursday, September 4, from 6:30 to 9:30 P. M.! It would be great to see you at the Art Center South Campus so we can see the amazing work you have been doing, and you can be part of our free “Schmoozy” networking session that will follow the presentations…

- Registration for all the fall term classes through the Art Center at Night/Public Programs is ongoing, and the first evening class for “Crafting a Meaningful Career-Part One-Discovering the Dream” is Tuesday, September 9 from 7:00 to 9:00 P. M. at the Art Center South Campus. There is still plenty of room for anyone who is eager to take their career to the next level!

- Special thanks are in order to Patricia de la Rosa and Nathan See who generously participated as our creative professional reviewers of the Art Center Photo + Imaging department class, “Professional Presentation” on August 13. Their inspiration and insights helped our students to learn the fine points of presentation and grow in confidence when showing their work…

- Velvette Delaney has been given an extraordinary opportunity to pursue her Masters Degree at Ohio State University with a special emphasis in Design Sustainability research. Congratulations Velvette! We wish you the best and know that you will continue to make the world a better place through ecologically responsible design!

- Ulrike Kerber invites us to click on the link that will take us to her latest animation designed for E! TV’s Russian E! channel. Take a look and enjoy the work of Viva Design Inc.!…

- Soren Petersen has given us a link worth checking out for the article he wrote for The Huffington Post titled, “Design and Incubation - When Does the Muse Finally Speak?” It’s an article that will make you think of where you get your inspiration…


Here now are the extended stories behind the headlines:


Our next SchmoozeFest is quickly coming up on September 4,from 6:30 to 9:30 P.M. at the Art Center-South Campus, 950 South Raymond Street, Pasadena, California. Don’t miss this opportunity to show off your latest work, and then join us for the networking session that follows. It’s free, fun, and inspiring! Who knows, you may run into a kindred spirit who appreciates your efforts and together you can become a force of art/design!

And especially join us if you are planning to take one of our “Crafting a Meaningful Career” classes to gain some insights into the processes employed in taking your career to a more meaningful place.


- Fall “Crafting a Meaningful Career” schedule at the Art Center College of Design-Public Programs, South Campus :

The following classes will begin the week of September 8, 2014-

"Crafting a Meaningful Career-Part One, Discovering the Dream" will run from Tuesday, Sept. 9 to Tuesday, December 9. It is said that a person will have at least seven career changes during their working life. Learn how to use your skill sets, life experiences, and interests to anticipate change, identify what you really want to do with your life, and prepare yourself for change. how to determine your next steps, and confidently execute your plans.

"Crafting a Meaningful Career-Part Two, Forming the Dream" will start Thursday, September 11 and run for six weeks to Thursday, October 16. In this six week class you will begin to create your own life plan or business plan with an emphasis on developing your Vision and Mission Statements, gain knowledge on your competitive advantage, develop your branding and marketing approaches, and design your creative team.

"Crafting a Meaningful Career-Part Three, Fulfilling the Dream" begins Thursday, October 30 for six weeks and ends Thursday, December 4. Part Three allows you to take the knowledge you have learned about yourself and what you want out of your career and complete your life plan/business plan while considering intellectual property rights, forms of ownership, financing your next move, and developing fee structures, among other important topics. When you finish you will have a comprehensive document with milestones that will greatly help you as you create your new career.

For more information about these and other classes you may call Art Center at Night at 626-396-2319, or you may go to their web site at

And you can always contact Tony Luna at


Nathan See (red shirt) and Patricia de la Rosa (seated to his left) give valuable feedback to the students in the "Professional Presentation" class at the Art Center College of Design, Photo + Imaging department.


Velvette Delaney (in green blouse) presents her work during a SchmoozeFest.

- Velvette Delaney, Principal, Designer and Owner of dewdrop studios- “Hi Tony: I've come back to OSU for my MFA. They offered me a full ride to pursue Design Sustainability research! I'm so excited! I've already recruited Heidrun to be an Advisor. And I'm hoping Marshall Hamachi will be willing to provide CMTL resources as needed.

And yes, I'd love it if you posted my new adventure on the blog! If anyone has resources that can help me, that would be amazing!

Big hugs from the Midwest.”

velvette de laney


- Ulrike Kerber, Principal and Creative Director at Viva Design Inc.- “Dear Tony, It is always fun to design for E! TV. I designed and animated for their Russian E! channel, inspired by Russian constructivist poster art. It was interesting to work with cyrillic typefaces as they look so strongly graphical to me. Here they are...

As summer comes to an end, please let me know, if I can help you with your branding efforts and graphic needs for fall season!


p 310.466.1154
love. create. inspire.

Viva Design Inc. was founded in 1998 by Ulrike Kerber. Based in Santa Barbara, California, it has won awards and nominations such as The Television Academy Emmy nomination, New York Festival, BDA, Omni Awards, Type Directors' Club Award, and Art Director's Club Award. In addition to its own Love to Read brand, Viva Design has produced branding for clients such as ABC, Discovery Channel, Disney Channel, Nickelodeon-Noggin, Travel Channel, Warner Brothers and Oprah's OWN. For more information, please visit

For any inquiries about workshops or broadcast design please contact:
Ulrike Kerber, creative director,  
Viva designs sexy Cosmo


Soren Petersen (in blue shirt) responds to a question about a design survey he administered during a recent SchmoozeFest.

- Soren Petersen, Ph.D, Author of “Profit From Design”

(Editor's note: Take a look at this most interesting and informative article by Soren, “Design and Incubation - When Does the Muse Finally Speak?“ A most fascinating read written by our design guru and friend of TLC.)


Please continue to support the members of our creative community as they create meaning within their careers. Thanks to all for their informative and inspiring contributions.

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Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately once a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and, as always, stay in touch!



Tony Luna Creative
A Creative Consultancy

819 North Bel Aire Drive
Burbank, CA 91501
Home office: 818-842-5490

Adjunct Professor: Art Center College of Design
Contributing Consultant to "Bokeh Magazine, The Art and Life of Photography," an online magazine for the iPads and iPhones.
Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press and
"Mastering the Business of Photography: What the Pros Do When They Are Not Taking Incredible Photos" Skyhorse/Allworth Press

Providing support, inspiration and networking for mid-career creative professionals

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