Providing support, inspiration and networking for mid-career professionals.


"Make each day your masterpiece."
- John Wooden

Tuesday, July 29, 2014

Tony Luna Creative- Update 7-29-14

Synopsis of what is new in this Update:

- Our next SchmoozeFest will be held on Thursday, September 4 so start getting your work together if you plan to give a presentation of your latest accomplishments that evening, and come prepared to mingle with your fellow creatives!…

- Registration for all the fall term at Art Center at Night/Public Programs begins August 11, and the first evening class for “Crafting a Meaningful Career-Part One-Discovering the Dream” is Tuesday, September 9 from 7:00 to 9:00 P. M. at the Art Center South Campus.

- Special thanks go out to the creative professionals and Friends of Tony Luna Creative, Marcia Loots-Serna, Amy Rosenfeld (Fierstein), Shirin Raban, and Craig MacGowan who conducted mock job interviews with students in the Art Center “Presentation and Career Preparation” classes this term. Their insights helped the students to be better prepared for their job interviews upon graduation.

- Mark Alberhasky. There was interest in the photograph Mark sent in for the last TLC-Update blog and so a fuller story on how he shot the incredible “Homo Borealis” image is included in this Update…

- Meg Mimura let us know that an inspiring documentary film she worked on as a Consulting Producer, “Thrown For A Loss” Directed, Produced and Edited by John Chavez, has recently been completed and was shown at the L A Film School… 

- Anjelcia Jardiel informs us that she is embarking on a year long project that will take her to approximately ten Asian nations and is of great importance titled, “The Apologetic Epidemic.” It will become a book, documentary film, and a traveling gallery show that broadens single-minded perceptions of the Asian Female and investigates the topic of “…a singular mission – to convince Asian women to stop apologizing for who they are.” She will be seeking funding to support her project so more information will follow

Now here are the full stories behind the headlines:


- The next SchmoozeFest will be Thursday, September 4, from 6:30 to 9:30 P. M. at the Art Center South Campus, so start putting together your Powerpoint presentations if you wish to present examples of your latest work to share with our Tony Luna Creative community. As usual we will have time for each presenter to deliver a ten minute showing, and when the presentations are finished we will have a rousing networking session so everyone can meet each other and Schmooze to their heart’s content! It’s a great way to hone your presentation skills if you wish, and a wonderful opportunity to meet people you can help, and who may be able to help you!


In case you wish to take any of the wonderful classes during the fall term at Art Center at Night/Public Programs be advised that registration begins August 11.
And our “Crafting a Meaningful Career - Part One - Discovering the Dream” class will begin Tuesday, September 9 from 7:00 to 10:00 P. M. also at the South Campus. The other two follow-up classes, “Part Two - Forming the Dream,” and “Part Three - Fulfilling the Dream” will also be available for the fall term.

For more information about these and other classes you may call Art Center at Night at 626-396-2319, or you may go to their web site at
And you can always contact Tony Luna at


Above are photos of students being interviewed during the Mock Job Interviews in the Art Center “Presentation and Career Preparation” classes. The interviews were conducted  by creative professionals Craig MacGowan, Marcia Loots-Serna, Amy Rosenfeld (Fierstein), and Shirin Raban. Thanks to them for generously giving their time and insights to our students!


- Mark Alberhasky, Travel Photographer and Medical Pathologist- “Homo Borealis”

(Editor’s note: Since there were inquiries regarding the amazing photo Mark sent in for the last TLC- Update blog the elongated story of how Mark shot this photograph is included below. Enjoy.)

I became interested in photographing the northern lights during December of 2013. I began doing research and found the prospect of seeing the aurora was both location and season dependent. While many US photographers choose Alaska as their destination, I discovered that Iceland was a viable alternative and decided to revisit there in winter, having previously enjoyed a visit in early summer. One of my favorite locations in Iceland is Jökulsárlón and I envisioned the aurora dancing over the glacial lagoon with icebergs. After tempting a fellow photographer to chase the light with me, we booked the trip to be near the spring equinox in March, a favored time for northern lights.

I read up on technique for best capturing the aurora and took several wide angle lenses to offer a variety of options. A fast Nikon 24mm f/1.4 offered shorter shutter speeds by gathering more light. The Zeiss 21mm f/2.8 offered a true, fixed, infinity focus set point and the Nikon 14-24mm f/2.8 would provide flexibility in focal length. I even threw in my Nikon 10.5mm f/2.8 fisheye to round things out.

Despite the best planning, however, our greatest windfall was the pure luck: two days before we left the sun rotated a sunspot into earth view and discharged a huge solar flare. Having done everything we could to maximize the likelihood of success, our fortune would be decided by the weather. If we were spared clouds we would have a chance of aurora borealis. On our first night in Iceland at dinner, our hotel host came to our table to announce there was aurora in the sky visible from the hotel. We rushed out and made our first attempts over a couple of hours, finding that everything was more difficult in the dark than we expected. The display, a first for us both, was still exciting.

The next day we drove to Jökulsárlón, arriving late in the evening so starved we felt we had to eat even though there was a hint of aurora in the sky. As we finished our meal we overheard other photographers just coming in describe the evening's light show as over. ‘Clouds just rolled in,’ they lamented. We looked at each other and said, ‘So what? We're here. Weather changes. Let's give it a go.’

We drove to the glacial lagoon and the clouds were already moving away. The aurora display was spectacular. Over the next several hours it grew in intensity, spanning the sky from horizon to horizon. As our energy faded and more clouds starting moving in hours later, I decided to try one last shot. I laid my red-filter-shrouded penlight on the ground in front of my fellow photographer, backlighting him. I made two exposures and it was time to leave. When I saw the file on he computer screen I was stunned. The combination of lights, landscape and my friends sihlouette proved magical. It almost looked like his figure was descending from the aurora streaks in the sky, so I dubbed the image Homo borealis. The last shot of the night remains one of my favorites from the entire Iceland trip.

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- Meg Mimura, Journalist, Producer- Tony, How have you been? Busy, I assume. I just wanted to let you know that the documentary I worked on (as a Consulting Producer) was screened at LA Film School on July 22nd.

This documentary had been in the making for several years. When John Chavez, Producer/Director/Editor, told me about the Pittsburg Mallards, I thought this is the story that needs to be told! Since 2010, I've been looking for something 'meaningful' to do and this was one of the projects that came my way and completed fairly quickly.

In this day and age, we could certainly use something hopeful and heart-warming. I certainly enjoyed working with John in many aspects of this project such as research, editing, and marketing, but the most rewarding thing was the fact that I was heard! After all, I've been struggling to be heard ever since I was a little girl.

I hope you'd have a chance to enjoy the fruits of our labor.”



A documentary produced and directed by WIF Member John Chavez- In November, 1963, a youth football team from a blue-collar town in Northern California has a once in a lifetime opportunity to meet President John F. Kennedy. Tragically, fate intervenes on November 22nd, 1963 and they attend the president's state funeral instead. Four days later in Philadelphia these same young men defeat Mayfair Athletic Club 33 to 0 to complete a perfect season and an unforgettable odyssey. This film is based on the true story of a uniquely, diverse group of boys who start their trip as youngsters but who return as young men devoted to their coach and determined to carry on even after being "Thrown For A Loss".


Meg Mimura
Communicate Japan
818-842-6506 Phone
818-842-5106 Fax


- Anjelica Jardiel, Photographer, Documentarian- Hi Tony! It's been a very long time- hope all is well and that you are still inspiring students everyday.

I wanted to reach out, because I am currently pursuing my life's work full-force, which began to take form during my independent study with you in 2011/12.  The project was put on the back burner for a couple years, as I was working to find my place in the commercial industry.  I moved to New York at the beginning of this year, but am now back in LA.  I am taking advantage of this time to really think about what I want to do with my life.

I am formulating the plans for THE APOLOGETIC EPIDEMIC year-long tour of Asia.  I seek to create a documentary film, series of photographic portraits that will become a book paired with essays, and curate a traveling gallery show.

Intention of The Apologetic Epidemic Project: An investigation of the culture behind the behavior and exoticification of the Asian Female, deconstruct perceptions and stereotypes worldwide, and interview various age groups of Asian women to demonstrate evolution over generations. Through the media of photography, journaling, and interviews I will create a book, documentary film, and a traveling gallery show that broadens single-minded perceptions of the Asian Female.

The project, “…stemmed from an observation that Asian women excessively apologize, whether out of politeness, fear of offending another, guilt, or sheer habit. The project grew into an exploration, in which I find the universalities that exist among all of us. This project has a singular mission – to convince Asian women to stop apologizing for who they are.”

If you want to know more about Angjelica’s project you may email her at:


Please continue to support the members of our creative community as they create meaning within their careers. Thanks to all for their informative and inspiring contributions.

If you are not on the mailing list and would like to receive owe monthly notices of these Updates please contact  Conversely if you would like to be removed from the email list simply email and write "Unsubscribe" in the subject line.

Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately once a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and, as always, stay in touch!



Tony Luna Creative
A Creative Consultancy
819 North Bel Aire Drive
Burbank, CA 91501
Home office: 818-842-5490


Adjunct Professor: Art Center College of Design
Contributing Consultant to "Bokeh Magazine, The Art and Life of Photography," an online magazine for the iPads and iPhones.
Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press and
"Mastering the Business of Photography: What the Pros Do When They Are Not Taking Incredible Photos" Skyhorse/Allworth Press

Providing support, inspiration and networking for mid-career creative professionals


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