Providing support, inspiration and networking for mid-career professionals.


"Make each day your masterpiece."
- John Wooden

Saturday, April 13, 2013

Tony Luna Creative- Update- 4-13-13

Synopsis of what is new in this Update:

- This TLC Update is a little early but I wanted to send it our soon to remind everyone that our Spring SchmoozeFest will take place this coming Thursday, April 18, from 6:30 to 9:30 at the Art Center South Campus. Be there or be square!…
- Registration for the summer term of classes started April 8 so you may sign up now for "Crafting a Meaningful Career" and any of the other outstanding Art Center Public Program classes. Summer classes will begin May 13…
- Claudia Hehr has allowed us to reprint a story she sent about the importance of being ready for anything while executing a photo shoot. It's a great read; one we can all relate to…
- Anna Berkal informs us that there are twelve job opportunities open at Art Center College of Design...


- The Spring SchmoozeFest is coming up next week, April 18!
This SchmoozeFest will be Thursday, April 18, from 6:30 to 9:30 P. M., at the Art Center South Campus (950 South Raymond Street, Pasadena, CA). As in the past our Spring SchmoozeFest will be a chance for the attendees to deliver an up to ten minute presentation on what they have been up to creatively and the presentations will be followed by an open networking session where everyone can meet and exchange their business cards and/or marketing materials. It is always a lively event and we hope to see you there for an evening of inspiration and to enjoy the conviviality of our creative community. Quite a few have already said they will attend so join in the fun!


- Registration for the summer term for Art Center at Night will began April 8 so you can sign up now for any of the three "Crafting a Meaningful Career" classes, as well as any of the other exciting and informative classes at Art Center at Night.
To find out more about taking any of the classes, which start on May 13, contact ACN at 626-396-2319, or click on
You may also call Tony Luna at 818-842-5490. If you are eager to take your career to the next level, or if you know of someone who could benefit from such a class get in touch now and sign up as soon as possible.


- From Claudia Hehr, Photographer


The one thing that is certain about being a photographer - there is no certainty!

When I got the call from Manager Magazin in Germany to portray Tobias Meyer, the Austrian-born star auctioneer of Sotheby's New York - I was excited. I was even more excited when I started talking to his very accommodating PR person. If you've dealt with PR before, unfortunately their job a lot of times is to make our job harder. Not in this case. We got permission to arrive at Sotheby's 1 hour before the scheduled interview which gave us plenty of time to set up multiple shots in the Sotheby's gallery where they showcase soon-to-be-auctioned artwork.

And then we waited. And waited. And waited some more. When Mr. Meyer finally arrived (about an hour late), he was very apologetic and couldn't be nicer. So I snapped away at our first setup and happily chatted with him until he asked if there were any other shots. I told him that we had planned for 3 variations in the gallery plus one shot on the terrace. That's when he glanced at his very fancy (and most likely Swiss) watch and said: "I have to leave in 5."

So there are times when you know you only get 7 1/2 minutes with a subject, and times when you think you have a ton of time, but you end up with 7 1/2 minutes anyways. The bottom line is, you still have to get a great picture. No matter what. It helps when the person on the other side of the camera is genuinely nice. But that's just me, I have a weakness for nice people. I thoroughly enjoyed meeting Mr. Meyer for 7 1/2 minutes, and he even let me call him Tobias and channelled Zoolander for me.
But that's a different story.

Claudia Hehr Photography
New York


- From Anna Berkel, Generalist, Human Resources, Art Center College of Design-

We are currently recruiting for the following positions:

·        Educational Media Services Assistant, part-time
·        Executive Director, Undergraduate Transportation Design
·        Getty Foundation Multicultural Summer Internship — Library
·        Full-time Faculty – Introductory Communication Design, Graphic Design Program
·        Full-time Faculty – Advanced Portfolio Building Classes, Graphic Design Program
·        Web/Multimedia Editor
·        Director of Educational Technology
·        Technical Support Analyst II
·        Director of Admissions Outreach & Communications
·        Director of Graduate Admissions
·        Assistant Director, Prospect Research and Database Management
·        Director of Development
For more information about these positions, please contact Human Resources or see details online at

Anna Berkel
Generalist, Human Resources
Art Center College of Design
Tel 626.396.2270 | Fax 626.683.0559


That is it for this update. If you are not on the mailing list and would like to receive owe monthly notices of these Updates please contact  Conversely if you would like to be removed from the email list simply email and write "Unsubscribe" in the subject line.

Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately once a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and, as always, stay in touch!



Tony Luna Creative
A Creative Consultancy
819 North Bel Aire Drive
Burbank, CA 91501
Home office: 818-842-5490

Adjunct Professor: Art Center College of Design
Creative Consultant: Photoheadonline; Bokeh Magazine, The Art and Life of Photography, an e-zine
Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press

Providing support, inspiration and networking for mid-career creative professionals


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