Providing support, inspiration and networking for mid-career professionals.


"Make each day your masterpiece."
- John Wooden

Sunday, July 31, 2011

Tony Luna Creative- Update- 7-31-11

Synopsis of what is new in this Update:

- The fall "SchmoozeFest" is coming, Thursday, August 25!
- Registration for all three "Crafting a Meaningful Career" classes begins August 16, so sign up soon!
- Photographer and co-founder of the SoHo Project, Kimberly Scheel, lets us know about their Second Photo project on Sunday, August 21, taking pictures of a little girl diagnosed with leukemia…
- Tony Luna will be giving a lecture to members of The Actors Fund (SAG-AFTRA) on Wednesday, August 24, titled, "Exploring Creative Job Opportunities During Challenging Times"...
- A report from Soren Petersen, PhD, Engineer, Automotive Designer, Design Researcher, announcing the new Design Quantification Laboratory at the Stanford Center for Design Research
- And a follow-up report from Soren Petersen that the Huffington Post has invited the Design Quantification Laboratory "to cover the Creative Economy"…
- The ATINER, Athens Institute for Education and Research, provides us with a call for papers for the 3rd. Annual International Conference on Visual and Performing Arts, 4-7 June 2012, Athens, Greece




- The fall "SchmoozeFest" is coming! Our next SchmoozeFest event will happen Thursday, August 25 at the Art Center South Campus (950 South Raymond Avenue, Pasadena), in Room #B-38. Start getting your latest work together so you can share it with your creative colleagues. Anyone present will have ten minutes to do a presentation of their work (a projector for laptops will be provided) and you can wow the audience with your latest involvements! When everyone who wishes to present is finished we will open the session to full scale networking where you can share ideas--and business cards and promo items--with your fellow professionals. Announce your next gallery opening, share an academic study, entertain us with your many talents…this is a great opportunity to share your passion. All are welcome, especially those who want to know more about our "Crafting a Meaningful Career" classes. Hope to see you there!


- Registration for the Art Center at Night fall term begins August 16! Don't wait to the last moment to sign up for our life enhancing "Crafting a Meaningful Career" class, or any of the other incredibly valuable classes offered. Avoid late registration fee by registering before September 12.

- Here's a listing of the CMC classes:
"Crafting a Meaningful Career-Part One, Discovering the Dream" will run from Tuesday, September 13 to Tuesday, December 13.
"Crafting a Meaningful Career-Part Two, Forming the Dream" will start Thursday, September 15 and run for six weeks to Thursday, October 20.
"Crafting a Meaningful Career-Part Three, Fulfilling the Dream" begins Thursday, November 3 for six weeks and ends Thursday, December 8.

For more information about these and other classes you may call Art Center at Night at 626-396-2319, or you may go to their web site at
See full "Course Descriptions" below.
And you can always call me, Tony Luna, about the substance of the courses at 818-842-5490.


- Tony Luna will be delivering a lecture titled, "Exploring Creative Job Opportunities During Challenging Times," Wednesday, August 24, 3:30-5:30 P.M. This lecture will be for members of The Actors Fund, a national human services provided by SAG and AFTRA which "...helps professionals in the performing arts and entertainment in times of need, crisis or transition." The lecture will focus on some of the techniques Tony Luna utilizes to help mid-career professionals to rediscover new job opportunities and to lead more meaningful lives. Thanks to Joanne Webb, Career Counselor, for arranging for this entertaining and enlightening presentation. The Actors Fund is located at 5757 Wilshire Boulevard, Suite #400, Los Angeles, CA.


- From Kimberly Scheel, Photographer, Co-Founder the SoHo Project
"Hi, I had contacted you back in May about SoHo Project and the Photography
Project we were putting together.

We are having our second Photography Project on Sunday August 21st.
We are taking pictures of a little girl, Catalina who was diagnosed
with Leukemia. Her parents set up an organization, Catilina's Gift,
after she was diagnosed. For more info on Catalina go to For more info on SoHo's Photography project go

Please check us out and forward this email to your friends. Thank you
for your support!



- From Soren Petersen, PhD, Engineer, Automotive Designer, Design Researcher-
Launch of the Stanford Design Quantification Lab initiative

"Greetings, - We are delighted to announce the launch of the Stanford Design Quantification Lab initiative, a new laboratory at Stanford Center for Design Research.

Our vision is for business opportunities and design execution to be founded in shared interests, fair dealings and action oriented thinking, supported by objective metrics while encouraging the exploration of alternative paths to sustainable progress.

The mission of our lab are creating, detailing, validating and testing of front-end metrics and methods, predicting success of products, services, agendas and policies in any organization, whether private or public, using triple-bottom line metrics. These methods support actionable framing and communication of complex design challenges.

Collectively we contribute a decade of design research into how to integrate design into business plans, portfolio management, design briefing and concept selection. Now we are inviting partners and sponsors, who share our interest and vision, and will be actively engaged in formulating research projects. Leveraging our collective knowledge in design quantification, open innovation and crowd sourcing we will conduct agile research with quarterly results coordinate under our strategic goal: Reducing and mitigate risk in development of sustainable and disruptive innovations.

For further information on the Stanford Design Quantification Lab, Center for Design Research and our approach, - please see attached short presentation, visit us at: DQL ( )

- and contact us on: Tanja Aitamurto: , Soren Petersen: or Martin Steinert:

Yours sincerely,

Tanja, Soren & Martin

- And more news from Soren Petersen:

Soren Ingomar Petersen has sent you a message.
Date: 7/26/2011
Subject: Greetings from South Pasadena - The Huffington Post on the "Creative Economy"
"Greetings, The Huffington Post has invited our team to cover the Creative Economy. We look forward to connect their 40 million readers with the creative profession, helping them to understand how design can contribute to their lives and the world."

We already have posts up, check out:

Please let me know what you would like to share with the public and if there are any topics you like to see covered the next couple of months.

If you are interested in collaborating with our Stanford team, please see our site for more information:




- From the Athens Institute for Education and Research-ATINER (
Call for Papers and Participation
3rd Annual International Conference on Visual and Performing Arts, 4-7 June 2012, Athens, Greece
Dr. Gregory T. Papanikos (President of the Athens Institute for Education and Research & Visiting Professor, University of Strathclyde, U.K.) and Dr. Stephen Andrew Arbury, Academic Member of ATINER and Professor, Radford University, USA would like to invite you to submit a proposal for presentation at the 3rd Annual International Conference on Visual and Performing Arts, 4-7 June 2012 organized by the Arts and Science Research Division of the Athens Institute for Education and Research (ATINER).

The registration fee is €300 (euro), covering access to all sessions, two lunches, coffee breaks and conference material. Special arrangements will be made with a local luxury hotel for a limited number of rooms at a special conference rate. In addition, a number of social events will be organized: A Greek night of entertainment with dinner, a special one-day cruise in the Greek islands, an archaeological tour of Athens and a one-day visit to Delphi. Details of the social program are available at
Papers (in English) from all areas of from all areas of Visual Arts (such as Animation, Architecture, Art History, Art Education, Book Arts, Ceramics, Community Arts, Fashion Design, Fiber, Furniture/Woodworking, Glass, Graphic Design, Illustration, Industrial Design, Interior Design, Jewelery/Metal Arts, Media Arts, Painting/Drawing, Photography, Printmaking, Sculpture, Fiber Arts, Visual Studies, Writing and Literature, etc) and Performing Arts (such as music, drama, dance, etc). Panel organizers are encouraged to submit their proposals by inviting other scholars that do research in the area. You may participate as panel organizer, presenter of one paper, chair a session or observer. For programs of previous conferences and other information visit the conference website Selected papers will be published in a Special Volume of the Conference Proceedings or Edited Books as part of ATINER's philosophy book series. For Books and Proceedings of previous conferences you may visit for table of contents and order forms.

Please submit a 300-word abstract by 14 November 2011, by email, to: Dr. Stephen Andrew Arbury, Academic Member of ATINER and Professor, Radford University, USA. Please include: Title of Paper, Full Name (s), Current Position, Institutional Affiliation, an email address and at least 3 keywords that best describe the subject of your submission. Please use the abstract submitting form available at Announcement of the decision is made within 4 weeks after submission, which includes information on registration deadlines and paper submission requirements. If you want to participate without presenting a paper, i.e. chair a session, evaluate papers to be included in the conference proceedings or books, contribute to the editing of a book, or any other contribution, please send an email to Dr. Gregory T. Papanikos (, President, ATINER.

The Athens Institute for Education and Research (ATINER) was established in 1995 as an independent academic organization with the mission to become a forum, where academics and researchers - from all over the world - could meet in Athens and exchange ideas on their research and discuss the future developments of their discipline. Since 1995, ATINER has organized about 150 international conferences and has published over 100 books. Academically, the Institute consists of four research divisions and nineteen research units. Each research unit organizes at least an annual conference and undertakes various small and large research projects.


That's it for now.

Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately twice a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and, as always, stay in touch!



Tony Luna Creative
A Creative Consultancy
819 North Bel Aire Drive
Burbank, CA 91501
Home office: 818-842-5490
Studio: 626-584-4007


Adjunct Professor: Art Center College of Design
Recent Contributing Author:, an online magazine for 75,000+ members of the photographic community
Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press

Providing support, inspiration and networking for mid-career creative professionals


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