Providing support, inspiration and networking for mid-career professionals.


"Make each day your masterpiece."
- John Wooden

Thursday, April 21, 2011

Tony Luna Creative- Update- 4-21-11

New in this Update:

- Our next SchmoozeFest is scheduled for April 28
- Registration for the Art Center at Night summer session is now open and you can now register for "Crafting a Meaningful Career" Parts One, Two or Three
- This term's participants in the "Crafting a Meaningful Career-Part One-Discovering the Dream" class finished off the class with flair and high aspirations...
- An inspiring email from Photographer and Retired Lutheran Minister, John Anderson on his latest artistic and entrepreneurial achievements…
- Notice and invitation to a moving new film by Gabor Kalman
- Update of the work of Michael Salvatore Tierney being exhibited in Chicago as part of NEXT 2011
- News of the exciting new photographic work by Christine Caldwell...


- The spring SchmoozeFest is coming! SchmoozeFest with us on Thursday, April 28, 6:30-9:30 P. M., Art Center at Night, 950 South Raymond Avenue, Pasadena, CA. Join us for an evening of sharing the latest accomplishments by our fellow creative professionals. Everyone who wishes to present their latest work will have ten minutes, and after the presentations we will all have a chance to mingle, network and schmooze. Everyone is invited to share a night of inspiration and interacting with creative professionals who are eager to show their work and take their work to the next level.


- Registration for the Summer session at Art Center at Night is now open with classes beginning May 16 and running until August 19. Make sure you beat the rush and sign up for the "Crafting a Meaningful Career" class which suits your career reinvention needs. Remember, we must meet our registration minimums to hold classes.

"Crafting a Meaningful Career-Part One, Discovering the Dream" will run from Tuesday, May 17 to Tuesday, August 16.
"Crafting a Meaningful Career-Part Two, Forming the Dream" will start Thursday, May 19 and run for six weeks to Thursday, June 23.
"Crafting a Meaningful Career-Part Three, Fulfilling the Dream" begins Thursday, July 7 for six weeks and ends Thursday, August 18.

For more information about these, and other Art Center at Night classes you may call 626-396-2319, or you may go to their web site at
And you can always call me, Tony Luna, directly about the substance of and of the "Crafting a Meaningful Career" courses at 818-842-5490.


- Above is a photo of the traditional last class meeting of this term's "Crafting a Meaningful Career-Part One" class members; a truly exceptional group!


- From John Anderson, Photographer and Retired Lutheran Minister- "Tony: just wanted to follow up on the last email I sent you regarding the contract I just obtained. It's with a company…in Charleston, S. C. and they produce computer interactive teaching programs in mathematics, and they also publish mathematics text books (hopefully I'll also get to design some textbook covers for them).

I thought you'd find the process of how this happened interesting. About three years ago, the wife of the CEO of this company saw one of my images she liked. She kept asking another friend about it, but never seemed to get around to seeing it. She recently invited my friend and myself to come to Charleston and bring the work. She and her husband bought it for their lovely home on James Island overlooking Charleston Harbor. Her husband asked me to come and look at their new corporate headquarters, which I did. He then asked if I would submit some design ideas for his lobby, which I did. He approved these, and asked me to do two additional images for the board room, which I just completed.

It's fascinating how coincidences can work to our benefit. If she had purchased the picture three years ago, the new project would not have been available at that time, and I might never have gotten the contract. Circumstances can really make a difference in terms of what comes our way. In addition to this project, and the possibility of the textbooks, they will be building a new building next year, and I may perhaps be asked to do the art work for that project as well.

One of the really good benefits of this is that it puts me in a whole new level--and it confirms me as a serious commercial artist. I am hoping this will help open doors for me with additional potential jobs. It sure pays to stick with the passion through the thick and the thin. I'm so glad that my first major commission is with an international corporation. I think this will give me a better chance of getting my work reviewed by other commercial clients.

It's been a journey to this point, and I feel like this confirms your words about passion.

(Editor's note: In a later email John wrote the following important passage that has to be passed along.) ...I think one of the things we artists have to do, and we're usually reluctant to do, is realize that we are in a business. We are so frequently caught up in our art that we don't realize we have to develop the skills to do business and sell art. I think it's extremely important for artists to understand this and embrace it, if they are going to sell their art. I've still got a long way to go in this regard, but it has helped me a lot to take on more of these aspects, to learn them, and hopefully, in time to practice them.

It's something artists don't always want to hear, but something we need to hear. I think my willingness to do this has helped me get this contract. I still have a log way to go, but accepting this is a large part of moving forward.

I don't know if you're familiar with Jack White's books on selling art--they can be kind of corny at times, but he has a system that is rally helpful to artists, and I recommend them as good sources. He's the state artist of Texas and an old fashioned cowboy--but he understands how to sell art. You might want to check out some of his things."




- From Gabor Kahlman, Documentary Filmmaker, sent in this announcement and invitation to his most recent important film:

Join us for a special screening of, “There Was Once...”
"There Was Once" tells the story of a Catholic school teacher, Gyongyi Mago’s fight to have her town’s Jewish history officially acknowledged and to chart a new course of tolerance in conflict ridden Hungary, where Neo-Nazism is presently growing at an alarming pace.
-She discovered the history most wanted to forget-
Monday, May 9, 2011, 7:00 P. M. at the Museum of Tolerance

Q & A following the screening with Filmmaker Gabor Kalman
and the subject of the film Gyongyi Mago

Admission $10.00
MOT Members $7.00
Advance ticket purchase recommended
Call 310-772-2505
To purchase your tickets online:

Museum of Tolerance, A Simon Wiesenthal Center Museum
9786 West Pico Boulevard
Los Angeles, CA 90035


- From Michael Salvatore Tierney, Fine Art Photographer-

Blythe Projects is pleased to announce our participation at NEXT 2011. NEXT will take place on the 12th floor of Chicago's iconic Merchandise Mart, coinciding with Art Chicago, from Friday, April 29th - Monday, May 2nd.
We look forward in seeing you at Booth 11B with a presentation of works by Larry Mullins, Mark Schoening, Michael Salvatore Tierney, Tm Gratkowski, and Dias Sardenberg.

For further information, please contact Randell Baltazar at . Additional information may be found on the NEXT 2011 website,


- From Christine Caldwell, Photographer- "Hello Friends, I'm working on a New Ocean Series, I debuted a few images this past weekend at Translight's Customer Show.
In the next couple of months I will be working on more images and posting them on Facebook. Here is the link if you would like to watch the progress of the series.

Take Care,
Christine Caldwell"


That's it for now.

Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately twice a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and, as always, stay in touch!


Tony Luna Creative
A Creative Consultancy
819 North Bel Aire Drive
Burbank, CA 91501
Home office: 818-842-5490
Studio: 626-584-4007


Adjunct Professor: Art Center College of Design
Recent Contributing Author:, an online magazine for 75,000+ members of the photographic community
Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press

Providing support, inspiration and networking for mid-career creative professionals


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