Providing support, inspiration and networking for mid-career professionals.


"Make each day your masterpiece."
- John Wooden

Friday, February 18, 2011

Tony Luna Creative- Update- 2-18-11

New in this Update we have:
- An invitation to participate in the "Crafting a Meaning Career-Part Three-Fulfilling the Dream" class;
- Notice of a gallery showing of the photography of Dave Tada;
- Introduction to a new social responsibility company, the Soho Project-Sisters Offering Hope to Others-looking for artists to support non-profit organizations;
- Job opportunities at the College of Architecture, Art and Design, American University of Sharjah, United Arab Emirates;
- Announcement of the IDSA/New York, Yeh IDeology 5th. Anniversary event featuring a panel discussion with top design thinkers;
- An invitation by thinkLA/Creative LA to submit artwork to raise funds for the Advertising Industry Emergency Fund and other philanthropic organizations;
- More job opportunities at the Art Center College of Design


- "Crafting a Meaningful Career-Part Three- Fulfilling the Dream" will begin Thursday, March 10 at the Art Center College of Design, South Campus. If you have taken Parts One and Two of "Crafting a Meaningful Career" then you may bring together your insights and complete your Business Plan or Life Plan by exploring what you will need to protect your intellectual property; to define your management style and delegation of responsibilities; to decide on sole proprietorship versus incorporation; and to consider ways to finance your new venture. This is the final class in the "Crafting a Meaningful Career" course and it will energize you as you take your career to the next level!
For more information about this, and other classes, you may call Art Center at Night at 626-396-2319, or you may go to their web site at
And you can always call me, Tony Luna, about the substance of the courses at 818-842-5490.


("Nate" by Dave Tada)
- From Dave Tada, Photographer- Notice of a gallery showing of the photography art work of Dave Tada focusing on life in Los Angeles:

OPEN STUDIO 33 West- We are a community of artists featuring photography, painting, fashion, sculpture, ceramics, screen printing, art magazine headquarters, industrial design/product fabrication...and much more.
Date: February 19, 2011
Time: 3-6 pm
Place: 420 W. Ave. 33, Los Angeles, CA 90031


From Kim Scheel, and Lindsay Scheel, co-founders of The Soho Project: Sisters Offering Hope to Others

"Hi Tony! We would love for you to reprint our email and put it on your blog.
I hope this email finds you well. My sister and I, Lindsay and Kimberly Scheel, just started a company called The Soho Project, which stands for Sisters Offering Hope to Others. It’s founded in New York City with the intention of promoting social responsibility. We will choose a different non-profit organization each month and help them fund raise in new and creative ways. One of the reasons the acronym “SoHo” was chosen is because the New York neighborhood was originally seen as an artist haven, and much of the Soho Project’s work will be done through partnering with different types of artists with a range of creative backgrounds (musicians, photographers, designers, and stylists). My sister and I had noticed a lack of options for artists to give back to their communities and the world at large. We are hoping that through this organization, we will bring more opportunities for artists to give back in creative ways.

Despite being such a new organization, the Soho Project already has several projects in the works. One of our on-going projects is providing family portraits to the terminally ill. We have partnered with students from Parsons The New School of Design, to take some of the family photos. We will arrange hair and make-up artists to go to the family photo shoot to give the patient a makeover. We want their loved ones to be remembered in the best possible light.

Friends and family of the terminally ill patient will sponsor their portrait, with the proceeds going towards an organization working to cure their illness. Though the Soho Project is run out of New York and Los Angeles, this project will take place all over the country. Once the Soho Project’s website is up and running, there will be a section of the website devoted to these portraits, including a small blurb about each of the artists involved in the portrait with links to their own websites in order to gain publicity for the artists, as well as links to the organization working to cure the illness of the person in the portrait.

We have just started our company so our website will be up in a few weeks but will not be fully functioning till May.

We are looking for professional photographers, photography students, make-up artists and hair stylists to volunteer their time, creativity and skill to this project. If you would be interested in helping, please email me back with your contact info. If you know anyone who would be interested in helping, please forward this email. We think photography is a beautiful gift to give these families. We hope to hear back from you soon."

Kim Scheel

For more information contact Lindsay Scheel, The Soho Project co-founder at (310) 990 2094, or at her email


- From Peter di Sabatino, Dean of the College of Architecture, Art and Design, American University of Sharjah, United Arab Emirates

"Hi Tony, and Happy New Year to you too!... Everything at the American University of Sharjah (AUS) continues to go well; I am very busy with things, but also very motivated. After six months here, the School of Architecture and Design became the College of Architecture, Art and Design (CAAD). We have also gone through major renovations at the buildings of CAAD, including the addition of a very significant Material and Digital Fabrication Lab. It certainly is the lead lab in the region, and places CAAD amongst the best labs internationally. It is very exciting, and full of potential - as are most things here at this time.

We are launching another round of faculty hires, including a new Head of the Department of Design (Chair), and hopefully faculty positions in Product / Industrial Design (including Product_System_Service Design), Design Management, and History/Theory/Criticism. I am also looking for an Associate Dean. All of the ads (plus those in Architecture and Interior Design) can be seen at

Please spread the word about the available positions - I will be sending out a mass mailing very soon. We are looking for extraordinary people as we are very serious about building on our strong foundations towards consistent excellence in design, art and architecture.

My email at the American University of Sharjah is:

I look forward to staying in touch with you,"



From IDSA/New York- Yeh IDeology 5th Year Anniversary

Yeh IDeology, together with the partnership of long time industry supporter IDSA, NYC, will bring together the top design community talent and business leaders in celebration of our 5th. anniversary. We will kick off this momentous occasion with an expert panel discussion highlighting the key factors impacting the current state of the creative industries, and sharing the best practices for success in this new economy from both a corporate and creative perspective.

Please join us to celebrate the 5th anniversary of Yeh IDeology! Thursday, February 24, 6-9 PM
In collaboration with IDSA|NYC, we invite you for fun, knosh, drinks, and a panel discussion with top design thinkers, including:

Brad Lacey - Creative Director of Converse
Yasemine Bernadette - Design Director at Springs Global
Cliff Kuang - Sr Editor CODesign of FastCompany
Joe Moya - VP Product Development at Minds In Sync

Click on to read the bulletin.
To RSVP send an email to

The event will take place at the Knoll Showroom
76 9th Ave # 11
New York, NY 10011-4962

We look forward to seeing you there!
Stay tuned for any updates via the Yeh Blog


From thinkLA- a call for artwork:

Creative LA is a philanthropic event created by thinkLA to unite the Los Angeles Advertising community and raise funds to benefit The Advertising Industry Emergency Fund (AIEF), Light Bringer Project/L.A. Futures Academy and
the Multicultural Advertising Training Program (MAT).

This first ever fund raising event will be held on Sunday, March 20th at the Bergamot Station - James Gray Gallery, in Santa Monica. This event will provide professionals in the advertising industry who are also artists the opportunity to showcase their original artwork. The event will bring the industry together to appreciate art during an evening of fun, conversation and networking.

We're accepting all types of art: paintings, printed pieces, multi-media, photography, freestanding sculpture, jewelry or wearable art. There is no submission fee, we simply ask artists to make their submission available for sale to help us raise funds to benefit the advertising philanthropic organizations. The Artist will receive 60% of the final sale of their piece.

Physical pieces will be due at a later date.

For more details please visit
or e-mail us at

Creative LA is a philanthropic event created by thinkLA to unite the Los Angeles Advertising community and raise funds to benefit The Advertising Industry Emergency Fund (AIEF), Light Bringer Project/L.A. Futures Academy and
the Multicultural Advertising Training Program (MAT).

Additional sponsorship opportunities available!
Please contact Meghna at (310) 823-7320 x24 or


- From Anna Berkel, Generalist, Human Resources, Art Center College of Design
We are currently recruiting for the following full-time positions:
· Prop Room Supervisor
· Assitant Director, International Student Advising Services and Programs
· Full-time Core Faculty—Graduate Media Design Program

For more information about any of these positions, please contact Human Resources or see details online at

Anna Berkel
Generalist, Human Resources
Art Center College of Design
Tel 626.396.2270 | Fax 626.683.0559


That's it for now.

Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately twice a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and, as always, stay in touch!

Tony Luna Creative
A Creative Consultancy
819 North Bel Aire Drive
Burbank, CA 91501
Home office: 818-842-5490
Studio: 626-584-4007


Adjunct Professor: Art Center College of Design
Recent Contributing Author:, an online magazine for 75,000+ members of the photographic community
Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press

Providing support, inspiration and networking for mid-career creative professionals


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