Providing support, inspiration and networking for mid-career professionals.


"Make each day your masterpiece."
- John Wooden

Sunday, October 3, 2010

Tony Luna Creative- Update- 10-03-10

Dear Friends:

The big news is that our own veteran Photographer, Dutch Myers (Crafting a Meaningful Career-Spring 2007, and "Living the Dream-Summer 2008") has joined forces with renowned Cinematographer Gale Tattersall (Cinematographer on the television drama "House") and they will begin conducting the Tattersall Myers Workshops next Saturday, October 9, on using the exceptionally versatile Canon digital single lens reflex cameras for stills and live action. The workshops will be presented in their new facility in Santa Monica, California. For more information you can contact them by clicking on This is truly a great opportunity to learn everything you will need to know about HD DSLR photography and be in on the most important development in photography in our lifetimes.


The "Crafting a Meaningful Career" classes, Parts One (Discovering the Dream), and Two (Forming the Dream) are moving along nicely. Thanks to all who have been promoting our classes at Art Center at Night and feel free to contact me at, or call me at 818-842-5490 if you have any questions regarding your creative career development.

Art Center is also allowing me to teach three presentation classes this term in the degree program and it is exhilarating to see the students prepare their presentations and grow in confidence. Let me know if you have any needs for classes in confidence building and story development.

I will be delivering a lecture to Caltech students on the topic of the structure of the narrative titled, "The Principles of Presentation" on Tuesday, October 12 at 12:00 noon. It will be presented through the Caltech Y as a service to all levels of the student body. I had the honor of presenting to them last year and it will be great to return. Caltech was recently named the number two college in the world by (I believe) The Times of London magazine. Congratulations Caltech!


Photo by Tom Kelley

- Gail Mooney, Photographer and Documentary Filmmaker, presented a lecture last week at the PhotoCine News Expo in Los Angeles in which she discussed the intricacies of documentary filmmaking and referenced her latest work, "Opening Our Eyes" highlighting the work of individuals who make a difference around the world. You may read her blog entry about her presentation by going to

Gail, her husband Tom, and daughter Erin are inspirations to us all and we encourage you to support them in getting this important documentary before the public. Congratulations to all of you for your hard work and inspiring story telling.

To view a moving rough cut teaser of "Opening Our Eyes" click on


Photos by Harvey and John Chua's class

- Harvey and John Chua, Photographers, Makati City, The Philippines
- Harvey and John Chua have been instructing emerging photographers in The Philippines and preparing them for professional careers. The following is from a recent email sent in by Harvey.

"Hi Tony, Here are two photos of my students with John and me taken on our last session at our studio.
Thank you again for letting us use your articles as main reference materials.

Best regards,


An unsolicited email came my way from the University of St.Gallen in Switzerland that I thought might be interesting to some. I do not know the hosts of the conference but it sounds intriguing.

Dear Colleague,

On behalf of the Advisory Board, we would like to inform you of the:

6-8 November 2010
University of St. Gallen, St. Gallen, Switzerland

The Book Conference serves as an inclusive forum for examining the past, current and future role of the book. It proceeds from recognition that although the book is an old medium of expression, it embodies thousands of years' experience of recording knowledge. The pervasive influence of this experience continues to shape newer forms of information technology, while at the same time providing a reference point for innovation.

St. Gallen is home to the renowned Abbey of St. Gall, a UNESCO World Heritage Site. Its library houses the oldest collection of books and manuscripts in Switzerland, with pieces dating back to the 8th century. All library books are available for public use, and most recently, a virtual library was created to provide access to the medieval codices of the Abbey Library of St. Gallen. The hall itself, designed in classic Rococo style, is considered to be one of the most beautiful, non-sacred, examples of this style in Switzerland and abroad. On Friday, 5 November 2010, conference participants may register for a guided tour of the Abbey Library of St. Gallen. For more information, or to book a spot on the tour, please see: .

Conference participants may also reserve their place on the Chocolateire Shop, Abbey District and Old Town Walking Tour, Saturday, 6 November 2010. Again, further information may be found at .

This year's conference includes the following plenary speakers:
* Rafael Ball, University of Regensburg, Regensburg, Germany
* Jens Bammel, International Publishers Association, Geneva, Switzerland
* Herbert Burkert, University of St. Gallen, St. Gallen, Switzerland
* Stephanie Jacobs, German Book Museum, Leipzig, Germany
* Vincent Kaufmann, Media and Communication Management Institute, University of St. Gallen, St. Gallen, Switzerland
* Wulf D. von Lucius, Lucius & Lucius Verlag, Stuttgart, Germany
* Andy Renggil, Media Control AG, Zurich, Switzerland
* Ernst Tremp, Abbey Library of St. Gallen/University of Freiburg, St. Gallen, Switzerland
For further information on the Book Conference plenary speakers, please see: .

The conference will also feature a special publishing panel on November 8 entitled 'The Digital Sphere: Opportunity for Growth or Existential Threat?'. The panel serves as a forum for the examination of the publishing industry's key challenges and opportunities provided by the digital sphere. Panel participants

* Jochen Gutbrod, Holtzbrinck Group, Stuttgart, Germany
* Tom Hall, Lonely Planet, London, UK
* Lucy Kung, University of Jokoping, Jonkoping, Sweden
* Eric Merkel-Sobotta, Springer Science+Business Media, Berlin, Germany
For more information on the panel and its members, see:

As well as an impressive line-up of plenary speakers, the conference will also include numerous paper, workshop and colloquium presentations by practitioners, teachers and researchers. We would particularly like to invite you to respond to the conference Call-for-Papers. Presenters may choose to submit written papers for publication in The International Journal of the Book. If you are unable to attend the conference in person, virtual registrations are also available which allow you to submit a paper for refereeing and possible publication.

Whether you are a virtual or in-person presenter at the conference, we also encourage you to present on the conference YouTube Channel. Please select the Online Sessions link on the conference website for further details.

The deadline for the final round in the call for papers (a title and short abstract) is 5 October 2010. Proposals are reviewed within two weeks of submission.

Full details of the conference, including an online proposal submission form, are to be found at the conference website - .

We also invite you to subscribe to our free, monthly email newsletter, and to our Facebook, RSS or Twitter feeds at .

We look forward to receiving your proposal and hope that you will be able to join us in St. Gallen this November.

Yours sincerely,

Prof. Bozena Mierzejewska
Institute for Media and Communications Management
University of St. Gallen, Switzerland
For the Advisory Board, International Conference on the Book and The International Journal of the Books


Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity.

Continue creating wonderful art and, as always, stay in touch!




Tony Luna Creative
Providing support, inspiration and networking for mid-career creative professionals


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