Providing support, inspiration and networking for mid-career professionals.


:::::

"Make each day your masterpiece."
- John Wooden

Thursday, August 31, 2017

Tony Luna Creative- Update- 8-31-17


>>>  Creative Career Transition reports have been been sent into Tony Luna Creative for posting by people we have worked with and are pursuing their dreams. Those reports comprise these monthly updates.

HERE ARE THE HEADLINES, FOLLOWED BY THE FULL STORIES:

SchmoozeFest! 

Our next rousing networking and presentation event is rushing right up this coming Thursday, September 7!
As usual we will meet at 950 South Raymond Avenue, Pasadena (the Art Center at Night Public Programs main building) from 6:30 P. M. to around 9:30 in Room #231. Bring your presentation to show off what you have been creating, and stay for the networking event where you can meet other like-minded creatives! All are welcome…

- Registration for the fall term classes through Art Center at Night’s Public Programs is underway right now. Sign up now for any one of the exciting courses and expand your creative skill sets…

- Fall term classes offered through Art Center at Night’s Public Programs begin Monday, September 11…

- Our “Crafting a Meaningful Career-Part One-Discovering the Dream” class will begin Tuesday, September 12. Each three hour session meets once a week and runs for fourteen weeks. This one of a kind class will help you take a deep dive into your motivations to create a new, more meaningful career…

- Thanks to the three creative directors who participated in conducting mock job interviews for the students in the Art Center “Presentation and Career Preparation” classes. All three provided constructive criticism and encouragement to our extremely talented students. Thanks to Marcia Loots-Serna, Carmel O’Mara-Horwitz, and Craig MacGowan for your inspirational involvement!…

- Robyn Stark offers the following three generous possibilties: Brand Sprint, Brand Strategy Workshop, and an internship opportunity

- A link to legendary photographer Steve McCurry’s blog “Power of Play” is provided to uplift your spirits…

- Mireya Jones of Jones Coffee Roasters offers several opportunities to travel to Guatemala. One is for a visit in celebration of the Day of the Dead festivities October 26 to November 5, and the others are for trips in January and February, 2018


- Look for a new Tony Luna Creative website and blog in the near future. More to come...

*****

NOW HERE ARE THE FULL STORIES:

SchmoozeFest!
Our next SchmoozeFest! is almost upon us this coming Thursday, September, 7. We would love to see you at our envigorating presentation and networking event where you can present to the gathering your latest creative involvements and then mingle with other inventive individuals. We will meet starting at 6:30 P. M. at the Art Center at Night/Public Programs building, 950 South Raymond Avenue, Room #231 and wrap at around 9:30. Everybody is welcome. There will be lots of exciting news to share so mark your calendars and become a SchmoozeFester!

*****


- Registration for all the Art Center at Night’s Public Programs is ongoing and you can sign up for any of the classes that will ignite your creative spirit. If you are interested in learning about our classes designed to help you take your career to a new level contact ArtCenter at Night, 626-396-2319 and talk to one of the informative counselors. You may also click on https://www.artcenter.edu/acn/,  or send an email to tony@tonylunacreative.com.


- Classes for the fall term of the Art Center at Night’s Public Programs begin Monday, September 11. To see a complete listing of the courses with Course Descriptions click on https://www.artcenter.edu/acn/courses.jsp


- Our “Crafting a Meaningful Career-Part One- Discovering the Dream” starts on September 12 at 7:00 to 10:00 in the evening and runs for fourteen weeks. This is a unique course which focuses on helping the participants create their own new purpose driven career path. Let us help you discover a new direction for your career, one that is not listed on a manning table in an HR office, but one that is designed by you to use your full potential. Some quotes from past attendees:
"...this class offered lessons designed to get in touch with where your passion lies..."
"...helped me to redefine my goals and determine the steps to get there..."
"...confirmed my decision to make this important change in my career..."
 

*****

- Special thanks to Marcia Loots-Serna, Carmel O’Mara-Horwitz, and Craig MacGowan who conducted the mock job interviews with the members of the Art Center College of Design class, "Presentation and Career Preparation." Their informative and insightful feedback to our students will help our graduates immensely as they go on to apply for internships, full time employment, and freelance assignments. If you are interested in being one of the creative professional interviewers during the next round of mock job interviews in mid-December please contact Tony Luna, tony@tonylunacreative.com

*****

- Robyn Stark, “Hey Tony, Wow, what a whirlwind month it has been, amiright? I don’t know about you , but July was a crazy busy month for us and there will be no slowing down in August either. We are ending the summer with a bang, and I wanted to reach out with some exciting stuff we’ve got in the works! I’m always looking for more opportunities for synergy or collaboration, so if you’re interested in any of the below, have a referral, etc. please don’t hesitate to give me a shout!

Brand Sprint
We’ve added a new service and it’s been gaining A TON of interest! Our Brand Sprint, http://www.robynyoung.co/howitworks/ strategy sessions take a deep dive into your business and competitors, getting to the bottom of what makes you different and how to make that special sauce marketable. We work with our clients to refine their strategy and clarify their message tint something that’s easily digestible, memorable, and desirable. Then, once we have a solid plan in place, we put together a visual concept that’s completely unique to you, giving us a road map for your brand collateral should you, decide to hire us for our full Brand in a Box design suite.

Brand Strategy Workshop
For those who want to take a hands-on approach to their branding, my first in-person workshop, Branding as a Business Strategy, https://generalassemb.ly/education/branding-as-a-business-strategy-build-a-unique-brand-that-attracts shows you how to create a brand that attracts by personifying your brand and connecting the dots between your business and brand strategies. Whether you’re a business owner, entrepreneur, freelancer, or simply have a side hustle, this class is for you! Here are the details:
Date/Time: Wednesday, August 30th, 7-8:30pm (date has passed but contact Robyn for future events)
Location: GA DTLA
Cost: $25

We’re Hiring!
We’re looking for a proactive, creative, and enthusiastic intern to help with our digital media efforts! The intern will work closely with yours truly to develop content and engagement of our social media channels and an ongoing email campaign. This is a terrific opportunity for the right candidate! Looking for someone with relevant experience and enthusiasm for creating engaging posts our of existing content. Ideally, this person would live in or be able to take public transportation to DTLA. Willing to consider remote work for the right candidate.
Hours are part-time, 2-3 days per week.
If you are interested, or know someone who is, please have them email me directly, robyn.stark@gmail.com to apply.

Robyn Young
+1 323 574 7057
robyn.stark@gmail.com

*****

Steve McCurry’s Blog-
Editor’s note: Occasionally I receive notices of the latest blog, “Power of Play,” posted by legendary photojournalist Steve McCurry. In today's contentious environment they are such a welcome surprise and uplifting that I want to share them with everyone I know. So, in the spirit of exalting the aesthetic of humanity, I share his blog link with you reminding us that, even though we are all unique, we share common qualities that make us more alike than different. Enjoy, https://stevemccurry.blog/2017/08/31/power-of-play/


*****

- Mireya Jones, Owner of Jones Coffee Roasters- “Dear Friends, We have great news! There is a single space available on our trip to Guatemala to celebrate the ‘Day of the Dead’, October 26th to November 5th.

We have a wonderful group of friends confirmed and are so looking forward to the expedition. As you know, our trips include singles and couples. This trip just happens to have a single slot if you or a friend is interested in going.

We are also preparing to plan our January and February trips very soon. If these months are of interest to you, please let us know and the planning can begin. The process usually involves 4-6 + folks coming together with dates and this list being alerted to sign in.

We just returned from an amazing family trip to the farm and are excited about our final trip for 2017 and the "Day of the Dead" and look forward to returning for our 2018 trips together.

Best,

Mireya
mireya@jonescoffee.com

*****

- A new website and blog for Tony Luna Creative is receiving it’s final touches thanks to the creative guidance of one of our first graduates of “Crafting a Meaningful Career,” individual sports and adventure photographer/director Justin Bastien, and with technical assistance by Trevor Spruit. More on this to come…

                                                                      ###

There you have it; a tribute to people who are “Doing what they LOVE to do!” Those are some of the amazing things these incredible artists in our creative circle are creating. Please continue to support the members of our creative community as they design meaning within their careers. Thanks to all for their informative and inspiring contributions.

If you are not on the mailing list and would like to receive your own monthly notices of these Updates please contact tony@tonylunacreative.com. Conversely if you would like to be removed from the email list simply email tony@tonylunacreative.com and write "Unsubscribe" in the subject line.

Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately once a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and design, and, as always, stay in touch!

Best.

Tony

Tony Luna Creative
A Creative Consultancy
819 North Bel Aire Drive
Burbank, CA 91501
Home office: 818-842-5490

Email: tony@tonylunacreative.com
http://www.tonylunacreative.com
http://www.tonylunacreative.blogspot.com
Adjunct Professor: Art Center College of Design
Contributing Consultant to "Bokeh Magazine, The Art and Life of Photography," an online magazine for the iPads and iPhones.
Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press and
"Mastering the Business of Photography: What the Pros Do When They Are Not Taking Incredible Photos" Skyhorse/Allworth Press

Providing support, inspiration and networking for mid-career creative professionals

******************************************************************************************************************************************************************************

Sunday, July 30, 2017

Tony Luna Creative- Update- 7-28-17


HERE ARE THE HEADLINES, FOLLOWED BY THE FULL STORIES:

SchmoozeFest!
- The next SchmoozeFest will be Thursday, September 7, 6:30 to 9:30 PM at our usual venue, 950 South Raymond Avenue, Pasadena, Room #231. Get your PowerPoint fired up and bring a lot of business cards so you may introduce the attendees to your latest product or service, and follow that up by meeting other driven creative talent during our networking session. We have already been contacted by a number of people who want to attend so come and join in the fun!

- Fall registration for the Art Center at Night/Public Programs will begin August 14 through September 8. Classes will begin September 11.
You may go online to find out more about the exciting art and design class offerings by calling 626-396-2319 or clicking on https://www.artcenter.edu/acn/
These classes could change your life!

- Our “Crafting a Meaningful Career-Part One- Discovering the Dream” through ArtCenter at Night begins Tuesday, September 12 and will run for fourteen weeks. The class is from 7:00 to 10:00 P.M. in Room #302 of the new 1111 Arroyo Parkway building. We will help you discover how to take your career to the next, most meaningful, level. This is a unique class not offered anywhere else where you will dive deep into what you have liked and not liked about your career to date and you can begin writing the next chapter of your purpose filled life. If you have any questions please call the counselors at ArtCenter at night, or call the instructor directly at 818-842-5490.

- You are encouraged to attend the opening of Faria Raji’s solo exhibition of his latest amazing work, THEIA MANIA. The opening reception will be Saturday, July 29 from 7:00 PM to 10:00 PM at  the Open Mind Art Space, 11631 Santa Monica Blvd., Los Angeles, California 90025, (424) 273-5088. The exhibition will be on view from July 29th through August 25th. Come out and support one of our outstanding artists and share in the joy of his new creations!…

- Dennis Hill was kind enough to send in the article that accompanied his classic photograph of the newly restored La Loma Bridge. His photograph highlights the work of many concerned citizens who value the craftsmanship of the construction and wanted it completed to the highest standards. Thanks Dennis!…

- Vijat Mohindra introduces us to his new website and to the many celebrities he has had the honor to photograph. We are truly proud of the work this young artist has accomplished and look forward to his bright future…

- Mauren Brodbeck announces her new website highlighting her magnificent photographic compositions. She also gives thanks for the recent video Swiss Photographers did of her 

- Cristina Benedetti and Brian Bello celebrate finding a memorable and premature memorial. More information to follow...

- Lee White announces the introduction of the new Photo 177 Video Capture for Still Photographers class we have that is open for registration and starts August 21 at the College of the Canyons...


*****

NOW ENJOY READING THE FULL STORIES BEHIND THE HEADLINES:


Shadow of Love (Nude, N.4) 2016, Faria Raji

A solo exhibition of works by: Faria Raji
July 29 - August 25, 2017

Opening Reception: Saturday, July, 2017, 7:00 PM - 10:00 PM

Open Mind Art Space is pleased to present THEIA MANIA, a solo exhibition featuring mixed media works by Faria Raji. An opening reception will be held for the artist on Saturday, July 29th from 7:00 PM - 10:00 PM. The exhibition will be on view from July 29th through August 25th.

Faria Raji’s works are at once visceral and ephemeral the notion that amidst decay and misery the only vision that radiates promise is the figurative form. Rooted in the tradition of photography pieces go beyond the photograph; he destroys the surface of the images we selectively applying texture and impasto paint. As individual photos uniquely call for. Raji will mark, burn, score, deface, paint, and modify each print to heighten and clarify its language.

In his most recent grouping of works titled THEIA MANIA, a Greek term meaning "divine madness from the Gods,” Raji utilizes photography and various construction methodologies to create worlds in which naked nymphs inhabit mysterious erotic realms. His artwork lives in a continuum where the dust of love and erotic desire has not yet settled. Raji attempts to immortalize the energy of life, a brief moment of enlightenment experienced at the time of ecstasy which produces a temporary loss of consciousness as every cell fires in unison.


http://www.fariaraji.com
http://openmindartspace.us

Open Mind Art Space
11631 Santa Monica Blvd.
Los Angeles, California 90025
(424) 273-5088

Gallery Hours:
Tuesdays - Saturdays, 1:00 PM - 7:00 PM
(or by appointment)
info@openmindartspace.com (mailto:info@openmindartspace.com)

*****
- Dennis Hill, Content Creator-

Screenshots from website


The Story Behind the Bridge
Latitude: 34.134694 | Longitude: -118.166037
Originally named the Huntington Terrace Bridge when first dedicated in 1914, the name was changed within just a few years to the La Loma Bridge when La Loma Road received its new name. Re-creation of historic design features including the handsome balustrade, light standards and globes, were part of the recent restoration project and have brought the bridge back to its original appearance. Thank you’s are in order to the members of the volunteer Design Advisory Committee, including Ann Scheid, Chris Peck, Andrea Rawlings, Robin Salzer, Michael Krakower, Jesse Lattig, and Sue Mossman in overseeing the many nuances of the design, historic details, materials and finishes. The next seismic upgrade planned is for the Holly Street Bridge and will begin soon.

https://dennishill.exposure.co/

*****
Screen shots from new website
Vijat Mohindra, Celebrity Photographer-We’re excited to announce that our newly redesigned website is now live. We would be happy to discuss shooting for any upcoming celebrity, editorial, and advertising opportunities. You are also welcome to take a look at out previous projects at http://www.vijatm.com.


*****


- Maureen Brodbeck, Photographer/Artist-

FROM LOS ANGELES
DE LOS ANGELES

Traveling is not only fun and refreshing, it is inspiring and brings pause, a sort of stand still in life. From there, new avenues open, unknown directions and roads appear and life takes a new path. This is the beauty of stopping. It is in fact accelerating our rides, our ideas, our desires. Traveling should be part of our everyday life so we can keep discovering…

NEW WEBSITE/NOUVEAU SITE INTERNET
I am happy to announce the launch of my new website in English and French. The web site included a wider range of my work from new photographs and series to videos and more.

J’ai le plaisir d’annoncer le lancement de mon nouveau site internet en Fran├žais et en Anglais. Ce site internet inclut un spectre plus large et complet de mon travail allant de nouvelles photographies et series a des videos et plus.
GO TO WEB SITE/ALLER AU SITE INTERNTET : https://www.maurenbrodbeck.com/

AND:

Screen shots from website

A big thank you to Swiss Photographers for the interview in my studio last June. Click on the link to see the video and follow Swiss Photographers and their beautiful selection of Swiss Photography on Instagram. https://www.instagram.com/swissphotographers/


Un grand merci a Swiss Photographers pour cet interview dans mon studio en juin. Cliquez sur l’image pour voir la video et suivez Swiss Photographers et leur magnifique selection de photographies suisses sur Instagram.  https://www.instagram.com/swissphotographers/

*****





























- Cristina Benedetti and Brian Bello, Dance Masters

(Editor’s note) Many thanks to Cristina and Brian for sending in these photos of their high flying skills at the memorial bench for Tony and Paula Luna in Pacific Grove, California along the Monterey Peninsula coastline. NO, PAULA  AND TONY HAVE NOT PASSED ON! They just wanted to have a memorial bench in their honor that they could enjoy before they do move on. If you are in Monterey, and are so inclined, stop by our “memorial” bench and send a selfie doing what you “LOVE” to do.  It is located at 1037 Ocean View Blvd., Pacific Grove, three doors down from Esplanade Street. Enjoy!

*****

- Lee White, Chair of the Photography Department, College of the Canyons- Hi Tony, Thank you for including me on your Creative Updates and your willingness to come and talk to the College of the Canyons students. 

I am wondering if (you would) announce the Photo 177 Video Capture for Still Photographers class we have that is open for registration and starts August 21 in your Creative  Updates.  

Here is the catalog description:
Explores video as a tool in preparing still photographic projects and provides the
basic technical skills to capture video content, utilizing a DSLR camera. Develops
the skill set to record video in tandem with still photography including photographic
and video narrative, still and basic HD video camera techniques, lighting, and
basic sound recording.

There is also the possibility of achieving a ACA Adobe Certified Associate certification
in Premiere Pro at the end of the class.

Anyone with questions can contact me: lee.white@canyons.edu

Best,
George “Lee” White
Department Chair, Photography Department
Adobe Certified Expert
College of the Canyons
26455 Rockwell Canyon Road
Santa Clarita, CA 91355
(661) 362-3289
***** 
                                                                         ###
Isn’t it great that these people have gone on to “Do what they LOVE to do”? Those are some of the amazing things these incredible artists in our creative circle are creating. Please continue to support the members of our creative community as they design meaning within their careers. Thanks to all for their informative and inspiring contributions.

If you are not on the mailing list and would like to receive owe monthly notices of these Updates please contact tony@tonylunacreative.com. Conversely if you would like to be removed from the email list simply email tony@tonylunacreative.com and write "Unsubscribe" in the subject line.

Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately once a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and design, and, as always, stay in touch!

Best.

Tony

Tony Luna Creative
A Creative Consultancy
819 North Bel Aire Drive
Burbank, CA 91501
Home office: 818-842-5490

Email: tony@tonylunacreative.com
(A new website is being constructed)
http://www.tonylunacreative.blogspot.com
Adjunct Professor: Art Center College of Design
Contributing Consultant to "Bokeh Magazine, The Art and Life of Photography," an online magazine for the iPads and iPhones.
Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press and
"Mastering the Business of Photography: What the Pros Do When They Are Not Taking Incredible Photos" Skyhorse/Allworth Press

Providing support, inspiration and networking for mid-career creative professionals


****************************************************************

Friday, June 30, 2017

Tony Luna Creative- Update- 6-30-17

HERE ARE THE HEADLINES, followed by the complete stories:

- PasadenaPhotography Arts, OPEN SHOW- You are invited to show you photographic talents in the OPEN SHOW presented by PasadenaPhotography Arts. The show will be Thursday, July 13 at the Jackie Robinson Center in Pasadena, and photographic project submissions are free, however the Deadline for submission is July 3! so contact them at http://www.openshow.org as soon as you can!…

- Randii Oliver is ecstatic to let us know that some of her early digital artwork is now part of a Digital Art collection at the Victoria and Albert Museum in London, England! And she is also showing her art at the Hastings Branch Library July 1-31, in Pasadena. We are very proud of your accomplishments Randii!…

- Robyn Young has started a brand strategy and design studio and is offering to conduct “…actual in-person meet-ups to keep in touch with peeps (Facebook be damned). Because I’m a rebel like that.” You can schedule a 30 minute coffee meet-up, or a 20 minute phone call to discuss your brand strategy and she will sweeten the deal by offering you a free day in an exquisite co-working space in DTLA

- Charley W. Bush wrote a very moving article in honor of our dear colleague Dr. Soren Petersen which appeared in the Huffington Post. Please take the time to read our reprint and try to carry on the legacy of our talented, driven, intelligent, and loving man who we were honored to know as our friend. 

- Marysia Petersen kindly sent in a link to the vimeo.com video of the ceremony in celebration of the life of Soren Petersen which took place May 13 at the ArtCenter College of Design. 

*****

THOSE ARE THE HEADLINES, NOW HERE ARE THE FULL STORIES. READ ON AND BE INSPIRED:




-                                       PasadenaPhotography Arts
                           Invites you to submit photography and attend
                                    Open Show-Pasadena East LA #15

Note: There is no Theme for this show
SUBMIT YOUR BEST PROJECT
open to your creative interpretation

Thursday, July 13, 2017, 7:00pm
Jackie Robinson Center, 1020 N. Fair Oaks Ave., Pasadena, CA
91103

At each Open Show presenters from students to award-winning professionals will show and discuss with the audience their photographic or video project based on a narrative, topic or single visual style that can be from diverse genres including reportage, are, commercial, historical and others

(Photographic Project Submissions are Free)
Deadline for Submission July 3rd.

http://www.openshow.org
Go to the Open Show website -> Open Show-Pasadena East LA
We hope Open Show-Pasadena East LA will strengthen our photography community and bring together the public and artistic community in a discussion of photography.


*****



- Randii Oliver, Shamanic Fine Artist- “Hi Tony, I'm stunned and I need to share!!!!!  I just found out that some of my early digital artwork is in the Victoria and Albert Museum in London, England, as part of a Digital Art collection that was gifted by art historian, Patric Prince. Patric is an old friend of mine whom I have lost touch with. She taught at Cal State LA, when I was a grad student there, and I was in several seminal digital art shows that she curated. I helped to run the Cyberspace Gallery in Los Angeles at it's inception in 1991, which she co-created with Michael Masucci.

I've been hidden away for so long!!!!!!! Never did I expect to have my artwork in a museum as part of the history of Computer Graphics! WOW!!!!!!!!!  I’m SOMEBODY!!!!!!!!  LOL!!!!!”

(And in a follow-up email…)

“Hi Tony, Attached is my digital image, ‘Mann’, which is one of the images included in the Victoria and Albert Museum permanent collection…   I also have the dates for the Hastings Branch Library show in Pasadena:”

Liz Crimzon at the Hastings Branch Library
July 1st through 31st.
Hastings Branch Library

3325 E Orange Grove Blvd.
Pasadena, CA
91107
(626) 744-7262

Thanks for supporting me.

Randii Oliver, aka Liz Crimzon
626-244-4607


*****

- Robyn Young, Brand Strategy and Design Consultant- “Hey Tony, ICYMI, I’m breaking with tradition! Yep, I said it. I am using actual in-person meet-ups to keep in touch with peeps (Facebook be damned). Because I’m a rebel like that.

Why?

I’ve started a brand strategy studio, http://www.robynyoung.co/, and looking to get the word out with the people I value most; my personal network. To celebrate, I’m inviting you to meet me for coffee in person to play catch up!

For the next three weeks, I’m scheduling individual meet-ups with a all of my Los Angeles based contacts in person (or via conference call for anyone out of the area or unable to meet) to catch up on what you are up to and tell you about my business in the hopes that we can create some synergy. No obligations, no expectations, just a chance for some face time.

My Gift To You

To make this meet-up even sweeter for you, I’ll gift you a free day of co-working at this INCREDIBLE co-working space, https://www.industriousoffice.com/locations/losangeles/, just for taking the time to meet with me! You can either use it for yourself or offer it up to someone in need of a change of scenery.

I’m in! Let’s Chat!

Choose whichever works for you, a 20 minute phone call or a 45 minute meet-up at my office in DTLA!

30 Min Coffee Meet-up: https://calendly.com/robyn-young-co/30min/06-30-2017
20 Min Call: https://calendly.com/robyn-young-co/20min/06-30-2017

About Us
Robyn Young & Co , http://www.robynyoung.co/, is a brand strategy + design studio based in Los Angeles. We create bold brands out of our client’s passion projects. Driven by grassroots efforts and guerrilla style campaigns that create buzz and build brand awareness. We don’t don’t buy followers. We find and engage die hard fans.



*****


(Editor’s note: The following Memorial article in honor of our dear colleague and friend Soren Petersen by Charley W. Bush, appeared in the Huffington Post, June 2.)



Soren Ingomar Petersen: One of the great design pioneers and mentors of our generation
In honor of Soren, this will be under 1000 words: short, joyful, and honest.
Soren, of course would have taken closer to 10,000 words. In Soren’s case all those words have been a testament to his generosity and joy in collaborating with people. I am now not just a better design researcher. Because of Soren I am kinder, more capable of experiencing joy, and have seen, first hand, what it takes to make a positive dent in the universe.
Soren accomplished more in his life than anyone thought he was capable of. As a dyslexic child in Denmark, he was told he was too “dumb” to go to school. His final position was as Dean of Academic Affairs at Niels Brock International, Denmark’s oldest and most recognized business school. I once asked him what positive changes he felt responsible for. I’ve done my best to remember what he said:
He first mentioned being on the team that created the first, non-military, Heads-Up-Displays [HUD] for race car drivers. In an effort to improve the safety of his team’s driver he laid the groundwork for what we call Augmented or Virtual Reality. Soren’ simply said, “I worked on the first Heads-Up-Display… That was so cool, I got to meet Ralf Schumacher!”
The second thing he said he was proud of was his work validating design’s impact on business. This is modest. Soren was to design what Steve Wozniak was to computers. After receiving a degree in both engineering and design, he spent over three decades researching design, (10 years working at BMW), and received a PhD from Stanford in Design Quantification. When Soren began his career, design was seen as a disposable service. While many people helped make it essential to business, very few could show how. By studying successful methods from design, engineering and business, Soren created an algorithm able to predict an entrepreneur’s chances of receiving initial funding that was accurate close to 80% of the time. Soren validated that design was a quantifiable science as well as an art form.
Soren and his wife, Marysia, began “Crowd-sourcing” long before the term was coined. In the days when computers were green type on black screens, he came across an automobile chat room and became fascinated with the way people shared things and collected feedback for a car company he was working for. One day after hours of waiting for someone to mention his company, he said he was about to give up when Marysia came in to let him know dinner was ready. After he explained what he was trying to do, she asked if she could add a comment. Marysia jumped on the computer and asked what people thought of his company. Then they went to eat. When he returned to the screen, hundreds of comments awaited. The car company wasn’t quite prepared to hear how much customers disliked their cars, but Soren pioneered part of what would eventually become CrowdSourcing
(Editor’s note: To read the rest of this inspiring article click on, http://www.huffingtonpost.com/entry/5930c85de4b062a6ac0ace76)

===

(Editor’s note: Marysia was kind enough to send along a link to the video of the memorial service for Soren. See and hear how this wonderful man embraced life as told by family and friends.)

Marysia

Dear Friends and Family,

Soren's memorial service was a  wonderful celebration of his life...
Below is the HD video link of the memorial on May 13th.

https://www.youtube.com/watch?v=ojnn_QQo2cQ


*****
                                                                            ###
That’s it for now. Those are some of the amazing things these incredible artists in our creative circle are creating. Please continue to support the members of our creative community as they design meaning within their careers. Thanks to all for their informative and inspiring contributions.

If you are not on the mailing list and would like to receive owe monthly notices of these Updates please contact tony@tonylunacreative.com. Conversely if you would like to be removed from the email list simply email tony@tonylunacreative.com and write "Unsubscribe" in the subject line.

Keep sending in your informative and motivating emails. I may have to edit them in the interest of space but I will do my best to keep their integrity. Emails and notices are usually posted in the order they are received. Tony Luna Creative-Updates are produced approximately once a month so please provide enough lead time when submitting emails so they can be posted in a timely fashion.

Keep creating wonderful art and design, and, as always, stay in touch!

Best.

Tony

Tony Luna Creative
A Creative Consultancy
819 North Bel Aire Drive
Burbank, CA 91501
Home office: 818-842-5490

Email: tony@tonylunacreative.com
http://www.tonylunacreative.com
http://www.tonylunacreative.blogspot.com
Adjunct Professor: Art Center College of Design
Contributing Consultant to "Bokeh Magazine, The Art and Life of Photography," an online magazine for the iPads and iPhones.
Author: "How to Grow as a Photographer: Reinventing Your Career" Allworth Press and
"Mastering the Business of Photography: What the Pros Do When They Are Not Taking Incredible Photos" Skyhorse/Allworth Press

Providing support, inspiration and networking for mid-career creative professionals



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